A radical reimagining of nourishment, nutrition and wellness made for messy, modern humans.
The Counter is an anti-hustle meal planning and self-care membership that makes staying nourished easy, even on your messiest days.
Feeding yourself shouldn’t feel like failing.
They punish you for falling off. We plan for it — so starting again is no big deal.
Join today before burnout strikes again. Claim a founding seat and save 35% - for life.
“I’ve saved 40% on all groceries and food."
“Micole's method worked when nothing else did.”
“Unlike anything out there.”
"One session freed me from 20 years of food shame."
"Instant relief from scouring the internet for recipes."
“I’ve saved 40% on all groceries and food." “Micole's method worked when nothing else did.” “Unlike anything out there.” "One session freed me from 20 years of food shame." "Instant relief from scouring the internet for recipes."
This isn’t another wellness subscription. It’s a return to yourself.
How we make it stick, when nothing else has;
Only 1 small goal for your first 3 months because brains that bail need slow and steady change.
5–15 minute, bite-sized learning “playlists” you can stream whenever you have a few free minutes.
Step-by-step visual maps, checklists & templates that build a simple repeatable mealtime & self-care system.
Low-pressure live calls & member threads that celebrate you coming back, even after a 3-week ghost.
You don’t need more recipes or rules. You need a system that doesn’t collapse when you do.
THIS IS COUNTER CULTURE
THIS IS COUNTER CULTURE
How The Counter Works
1 — Clear the Noise
Start with our Reset Playlist: a 1-hour, self-guided playlist to clear food noise and name what’s really driving your mealtime stress. You’ll map your world with our Life Wheel assessment tool, then join founder Micole for a welcome call to choose one 3-month goal and the learning track that best supports it.
2 — Create your System
Practice small changes until they stick. Move through your learning track towards your small goal at a slow and steady pace over three months. Short video lessons, done-for-you templates and easy-to-use tools help create a weekly rhythm for meals & self-care that work with your energy, not against it.
3 — Cultivate Consistency
Join live support calls and accountability sessions, or just pop into the community space. This is where connection, real-life integration, and growth unfold.
At The Counter, we help deep-feeling, burnt out humans trade food noise & fantasy meal plans for resilient self-care and a kitchen practice guaranteed to survive your worst week.
Backed by Experts. Built forYou.
On each of our 3 self-guided learning paths you’ll be supported by a diverse ecosystem of credentialed therapists, nutritionists, coaches & somatic practitioners.
From neurodivergent-informed nutrition to breathwork lessons and meal planning solutions, our experts deliver practical frameworks, video classes & quick-start templates rooted in compassion and credibility.
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Alex Joy Pucci, Certified Intuitive Eating Coach
Alex is a Certified Intuitive Eating Coach who has helped hundreds of women worldwide to redefine their relationship with food and their bodies so they can stress less, ditch diets, and discover true food freedom. She reclaimed her own sense of food freedom after years of diet culture burnout and now guides others to do the same.
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Michelle Mouhtis, LCSW
Michelle Mouhtis is a licensed therapist, speaker and coach who blends Internal Family Systems therapy with somatic techniques like EFT tapping to transform beliefs around love and self-worth. She is known for her expertise supporting clients who come from difficult family dynamics, helping them to heal and build healthy relationships by learning to love themselves first.
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Shelagh Rose Curran, RD
Shelagh is a Registered Dietitian, Somatic Nutritionist & Reiki Healer who blends nutrition counseling with yoga, energetics, and other body-based somatic practices to help you regulate your nervous system, balance your hormones, heal your relationship with food, and feel confident and at home in your body. Her science-and-spirit approach supports well-being in mind, body, and spirit.
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Elise Smith, Chef
Elise is a Chef & Food Storyteller who brings a blend of culinary precision, warmth and heart to everything she does. In addition to being the founder of WinniE’s Bakery, a bake-to-order, artisanal pastry studio, she is a published recipe developer and food writer featured in Edible DC, PBS, and James Beard publications.
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Liliana Doyon, LMFT
Liliana is a certified Emotionally Focused Therapist with over 15 years of clinical experience. She weaves together evidence-based therapy, somatic awareness, and a decolonized, identity-affirming lens to help you heal and thrive.
BE WELL FED
BE WELL FED
How We’re Different
You shouldn’t have to Google your way to nourishment.
I’ve been where you are.
Hi! I’m Micole, The Counter founder…
I didn’t always feel at ease in my kitchen or in my body: unaware of how my ADHD, anxiety, and CPTSD turned simple daily tasks and goals into exhausting mental hurdles and impossible challenges, I constantly carried the weight of falling short.
After graduating from culinary school and coaching dozens of 1:1 clients through their own mealtime struggles, I realized that what keeps us stuck in cycles of burnout, food noise, shame, and overwhelm isn’t a lack of skill.
It’s self-compassion. Room for our humanity. A flow that honors your feelings and still keeps you fed.
So I built The Counter for all of us who feel deeply, overthink everything, and keep waiting for life to slow down before we start. For the ones who never felt like they fit in. Self-care isn’t born from trying harder. Self-love doesn’t ask you to confirm. And nourishment doesn’t require more recipes. Sustainable ease begins the moment you let life lead, and let everything else follow.
What Our Community Says
From stressed & stuck to nourished & liberated
The food freedom
community for
deep-feelers, convention-challengers,
cycle-breakers, and humans who are…
anxious
burnt out
neurodivergent
overachieving
perfectionists
in recovery from disordered eating
If you’re tired of trying and failing to stick to systems that aren’t made for you, you belong here.
Your seat is waiting.
You bring the mess. We'll bring the plan.
Get on the waitlist to secure your 1:1 welcome session and personalized jump-start plan.