Welcome to The Counter

A radical reimagining of nourishment, nutrition and wellness made for messy, modern humans.

The Counter is a meal planning, self-care and holistic wellbeing membership, led by a trained chef and a diverse ecosystem of clinical experts.

Feeding yourself shouldn’t feel like failing.

We make mealtime simple, satisfying, and finally sustainable.

Become a founding member and save 35%—for life.

THIS IS COUNTER CULTURE

THIS IS COUNTER CULTURE

This isn’t another wellness subscription. It’s a return to yourself.

You don’t need more recipes.

You need a system that doesn’t collapse when you do.

At The Counter, we help you trade food noise and fantasy meal plans for resilient self-care habits and a kitchen practice that survives your worst week.

No fluffy advice, no shame for not having it figured out and definitely not another set of nutrition rules to follow. Just sustainable habits rooted in your real life.

“I’ve saved 40% on all groceries and food."

“Her method worked when nothing else did.”

“Unlike anything out there.”

“I’ve saved 40% on all groceries and food." “Her method worked when nothing else did.” “Unlike anything out there.”

Where meal planning meets mental health, on demand. 

When you join, you don’t just get a plan.
You get a practice.

A growing library

of resources that meet you exactly where you are.

We provide personalized learning paths to help you create an unshakable system for daily nourishment that is deeply rooted in self-compassion.

We use a first-of-its-kind framework, blending practical meal guidance from trained chefs and meal planning experts, with expert coaching from credentialed nutritionists, therapists, and somatic practitioners.

Just 5 -15 minutes a day to unlock your deepest calm, clarity, and confidence.

On-demand classes

in cooking basics, meal planning, gentle nutrition, body image, breathwork, meditation, & more.

Become a founding member and save 35%—for life.

A community of cheerleaders

that celebrates presence over perfection.

How The Counter Works

Our process is a sanctuary for the part of you that’s exhausted by trying to do it all “right.”

Come as You Are

Start with an intake form & welcome call with our founder and lead culinary coach, Micole. Get grounded, share what’s been hard and map a personalized path forward.

Clear the Noise

Watch our 6-part kickstart video series—short, potent lessons designed to break shame spirals & reveal the perfectionism, burnout, and food noise hijacking your plate.

Create your System

With newfound clarity, you will design a simple, repeatable weekly system for self-care, simple meal planning & sustainable health habits that fits seamlessly into your life as it is.

Come as you are, stay as long as you need.

Create Consistency

Once your foundation is set, go deeper with ongoing coaching, somatic practices, and a community that helps you follow through. Refine, fill in the gaps, and keep it working for every season of you.

I’ve been where you are.

Hi! I’m Micole, The Counter founder…

I didn’t always feel at ease in my kitchen or in my body: unaware of how my ADHD, anxiety, and CPTSD turned simple daily tasks and goals into exhausting mental hurdles and impossible challenges, I constantly carried the weight of falling short.

After graduating from culinary school and coaching dozens of 1:1 clients through their own mealtime struggles, I realized that what keeps us stuck in cycles of burnout, food noise, shame, and overwhelm isn’t a lack of skill.

It’s self-compassion. Room for our humanity. A flow that honors your feelings and still keeps you fed.

So I built The Counter for all of us who feel deeply, overthink everything, and keep waiting for life to slow down before we start. Self-care isn’t born from trying harder. Nourishment doesn’t start with more recipes. Sustainable ease begins the moment you let life lead, and let everything else follow.

BE WELL FED

BE WELL FED

How We’re Different

You shouldn’t have to Google your way to nourishment.

Backed by Experts. Built forYou.

Your membership features access to an ecosystem of trauma-informed practitioners, coaches, and mental health-aligned experts who we stand behind. From somatic support to neurodivergent nutrition, our multidisciplinary, diverse collective provides care rooted in compassion and credibility.

  • Liliana Doyon, LMFT

    Liliana is a certified Emotionally Focused Therapist with over 15 years of clinical experience. She weaves together evidence-based therapy, somatic awareness, and a decolonized, identity-affirming lens to help you heal and thrive.

  • Shelagh Rose Curran, RD

    Shelagh is a Somatic Nutritionist & Reiki Healer that blends nutrition counseling & health coaching with yoga, energetics, and other body-based somatic practices to help you regulate your nervous system, balance your hormones, heal your relationship with food, and feel confident and at home in your body. Her science-and-spirit approach supports well-being in mind, body, and spirit.

  • Alex Joy Pucci, Certified Intuitive Eating Coach

    Alex is a Certified Intuitive Eating Coach who reclaimed her own sense of food freedom after years of diet culture burnout and now guides others to do the same. She has helped hundreds of women worldwide to redefine their relationship with food and their bodies so they can stress less, ditch diets, and discover true food freedom.

  • Elise Smith, Chef & Founder of WinniE's Bakery

    Elise is a Chef, Food Storyteller & Eco-Minded Recipe Developer and founder of WinniE’s Bakery—a bake-to-order, artisanal pastry studio—and a published recipe developer and food writer featured in Edible DC, PBS, and James Beard publications. With over a decade of experience and a passion for sustainably sourced baking, Elise brings a blend of culinary precision and warmth to every class she leads.

What Our Community Says

from stressed & stuck to nourished & liberated

  • “I am currently laughing as I make lunch & wondering why in the world I have been making my own life so complicated for all these years.

    Old me would have either 1) panicked and ordered something way too expensive, 2) scrounged together a very incomplete meal of a protein bar and piece of fruit, or 3) gone without a meal. It’s amazing what a change of mindset can do.”

    - Emily B.

  • “What stood out to me the most is how you provide information and emotional support AND mindset shifts.

    I actually felt LASTING CHANGES with how I look at well-being and I got something major out of this. Now when I'm thinking of meals I just go back to the building blocks we learned, whereas before I would just be frozen.”

  • “I did my review on finances and I’m floored... Between when we met and today, almost a month, I’ve saved 40% on all groceries and food. And I even grabbed takeout a few times!”

  • “After recovering from orthorexia, I felt ashamed and confused about wanting to feel better in my body again.

    This membership gave me an entirely new way to connect with food and my body, without restriction—just small, sustainable changes like eating more often, listening to my hunger cues, and letting go of food guilt. I did lose weight, but more importantly, I feel good in my body again—for the first time in a long time.”

    - Michelle M.

  • “Our session helped me overcome a lot of the ways that ADHD impacts my eating. Making the meals we discussed is so easy, I look forward to it. They're doable & actually fit into my life. It was also the most realistic plan I’ve gone into the store with—way less chaotic & stressful!”

    - Cym R.

Secure First Access

The food freedom community

for deep-feelers, convention-challengers, cycle-breakers, and humans who are…

Burnt out

Neurodivergent

Perfectionists

Anxious

Overachievers

In recovery from disordered eating

Your seat is waiting

You bring the mess. We'll bring the meal plan.

Join today to get a 1:1 welcome session and a personalized jump-start plan.