A radical reimagining of nourishment, nutrition and wellness made for messy, modern humans.
Brain-friendly meal planning, nutrition, and self-care.
The Counter transforms mental load at mealtiome into manageable steps with simple, repeatable systems & flexible habit tiers, so nourishment meets you where you are, even on your messiest days.
Claim a founding seat and save 35% - for life.
“I’ve saved 40% on all groceries and food."
“Micole's method worked when nothing else did.”
“Unlike anything out there.”
"One session freed me from 20 years of food shame."
"Instant relief from scouring the internet for recipes."
“I’ve saved 40% on all groceries and food." “Micole's method worked when nothing else did.” “Unlike anything out there.” "One session freed me from 20 years of food shame." "Instant relief from scouring the internet for recipes."
Feeding yourself
shouldn’t feel like failing.
We know you already know the basics.
What to eat. How to cook. You’ve done the meal plans, read the tips, tried to stay on track. You’re capable, informed & genuinely trying. If you keep falling off, you’re not lazy or broken. What’s been missing isn’t motivation.
You’ve been managing an invisible mental load that most solutions ignore.
The Counter is the first meal planning and self-care system designed for days when energy, focus or executive functioning are running on empty.
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Follow-along habit tiers and AI-powered automations you reuse so you never start from scratch.
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Plug-and-play meal plans, grocery checklists and flexible frameworks ready to copy, paste, use.
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Flexible habit tiers and fallback routines for your low-energy days.
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Streamable 5-15 minute sessions with nutrition, therapy & somatic experts to help build habits that last.
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Quick, evidence-based tools for managing overwhelm, burnout and negative self-talk.
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Low-pressure, judgment-free space for connection, celebration and support, whenever you need it.
You don’t need more recipes or rules. You need a system that doesn’t collapse when you do.
THIS IS COUNTER CULTURE
THIS IS COUNTER CULTURE
Backed by Experts. Built forYou.
You will choose one of 3 self-guided learning paths and be supported by a diverse ecosystem of credentialed therapists, nutritionists, coaches & somatic practitioners.
From neurodivergent-informed nutrition to real-life minded meal planning solutions, breathwork and somatic sessions, our experts will provide practical frameworks and quick-start tools for your daily well-being, rooted in compassion and credibility.
BE WELL FED
BE WELL FED
The food freedom community for deep-feelers, convention-challengers, cycle-breakers and humans who are anxious, burnt out, neurodivergent or just plain tired of 'wellness' that isn’t working for their real life.
How We’re Different
You shouldn’t have to Google your way to nourishment.
We’re proud to be the first-ever platform centering mental-health-minded mealtime. We provide first-of-its kind support for neurodifferent folks struggling to stay fed.
What Our Community Says
From stressed & stuck to nourished & liberated
This isn’t another wellness subscription. It’s a return to yourself.
If you’re tired of trying and failing to stick to systems that weren’t made for you, you belong here.
I’ve been where you are.
Hi! I’m Micole, The Counter founder…
I didn’t always feel at ease in my kitchen or in my body: unaware of how my ADHD, anxiety, and CPTSD turned simple daily tasks and goals into exhausting mental hurdles and impossible challenges, I constantly carried the weight of falling short.
After graduating from culinary school and coaching dozens of 1:1 clients through their own mealtime struggles, I realized that what keeps us stuck in cycles of burnout, food noise, shame, and overwhelm isn’t a lack of skill.
It’s self-compassion. Room for our humanity. A flow that honors your feelings and still keeps you fed.
So I built The Counter for all of us who feel deeply, overthink everything, and keep waiting for life to slow down before we start. For the ones who never felt like they fit in. Self-care isn’t born from trying harder. Self-love doesn’t ask you to confirm. And nourishment doesn’t require more recipes. Sustainable ease begins the moment you let life lead, and let everything else follow.
Your seat is waiting.
You bring the mess. We'll bring the plan.
Join our waitlist to secure 35% off membership for life and your 1:1 welcome session.