In a world of wellness,
millions are quietly left behind, simply because their brains are wired differently.
I’ve been told that a cooking community for mental health is “unsexy business”.
That neurodivergence is “niche”.
To which I say (respectfully), f*ck that.
We’re proud to be the first-ever platform centering mental-health-minded mealtime and the humans who need it. We provide first-of-its kind support for folks struggling to stay fed.
Because niche isn’t;
That equates to millions of people who move through the world differently, and who eat differently, too.
While the global wellness economy is projected to reach $9 trillion by 2028, and we are bombarded daily with wellness hacks, performance supplements and ___, too many of us live too small. Too alone. Too depleted.
The Counter is committed to being a catalyzing force in the world of food, supporting deep-feeling people who have felt unseen in traditional wellness spaces.
We imagine a world where nourishment feels intuitive, supportive and second-nature.
THIS IS COUNTER CULTURE
THIS IS COUNTER CULTURE
The Counter is more than just a name.
The Counter represents the center of your kitchen. A microcosm for the beautiful mess of daily life.
The Counter also represents our commitment to doing things differently.
To taking a stand. It’s emblematic of our dream to be the beginning of something so much bigger.
More dialogue about where mental health and mealtime meet.
More acceptance for those who feel, think, learn and live differently. We are here to champion compassion.
The Counter is both a place and a protest.
We chose the kitchen counter as our cornerstone because it’s the ultimate flexible space. It's where meals are made, mail is thrown, snacks are hoarded and bananas will be forgotten.
The place where you laugh and cry and chop or maybe just inhale a meal standing up.
Your kitchen counter is where you yap with a friend. Cheers with a loved one. Process grief. Jump for joy.
The Counter is where life unfolds.
Our Values
Our community is deeply rooted in these values that inform how we show up for ourselves and one another other, through care, curiosity, and mutual respect.
Inclusive
Everyone belongs here. Food spaces haven’t always been welcoming (especially for neuro-different folks), but here, all identities and relationships with food are honored. Acceptance has no conditions.
Imperfect
Messy is real, and real is good. We celebrate progress over perfection and know that the best meals and moments are often the unplanned ones. Growth happens when we let go of the need to get it right.
Individualized
Your path is your own, but you don’t walk it alone. Through shared wisdom, we grow into our most authentic selves. This isn’t about quick fixes or answers for one body or brain—it’s about lasting, meaningful change, for you.
Intuitive
Trust yourself. We believe in listening to your body, supporting your needs, and embracing a rhythm that feels right for you. We're all about happy habits that make nourishment feel natural, not overwhelming.
Interwoven
We’re here to learn from each other. This space is built on shared wisdom, mutual support, and the belief that we all have something valuable to bring to the table. When we all share, we all grow.
Integrative
Food is just one piece of the puzzle. We nourish the whole self—body, mind, and spirit—knowing that well-being is about more than what’s on the plate. Small, intentional shifts add up to lasting transformation.